A Frontier Clothiers' Vision
Saloon was born from a lifelong love for all things Country and Western, inspired by two powerful passions:
The timeless grit of cowboy culture and the cinematic beauty of Western films.
Over eight years ago, the soulful pull of country music sparked a journey—even from across the pond in the UK—that led to a deep appreciation for the storytelling and landscapes of the West.
Coupled with a career in directing short films, the dream of creating a clothing brand that embodies these themes began to take shape.
More than Clothing
But Saloon is more than just a clothing brand.
It’s a fusion of two passions: film and fashion, creating a story-driven experience for those who embrace the untamed spirit of the frontier.
Our founder’s love for Western cinema inspired "Outrun: The Last Saloon", a five-chapter film already written to weave Saloon’s collections into a cinematic narrative.
This ongoing series will feature likeable characters who model new pieces, bringing each collection to life in a way that fans can feel invested in and excited about.
For The Wild Spirit
Saloon isn’t just about wearing the West—it’s about living it.
From the rugged craftsmanship of our designs to the evolving storylines of the Outrun film series, we invite you to saddle up and join us on this creative journey.
Together, we’ll blaze new trails, one stitch and one story at a time.
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